Date of Award
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Text; Image; StillImage
On March 5th, 2012, a video titled Kony 2012 was posted to YouTube by the nonprofit charity, Invisible Children Inc. (Invisible Children). Founder and director Jason Russell was the face and voice of the video which focused on indicted war criminal, Joseph Kony, and his rebel army, the LRA. The film quickly rose to stardom, reaching 100 million views in six days (Bopp, 2012). The sudden and intense spotlight led to scrutiny from professionals on the topic who proved the cause was not as legitimate and politically up to date as the video claimed. This pressure led to a very public mental-breakdown for Russell and a steep decline for Invisible Children as a whole...
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Hebing, Lauren, "Persuasion in the Millennial Era: A Case Study of KONY 2012" (2018). Honors Senior Theses/Projects. 165.
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