Faculty Seminar Advisor
Bachelor of Arts
Type (DCMI Terms)
The reign of Emperor Vespasian began after his military victory in the civil war of 68-69 A.D., he claimed the imperial throne without the majority of the senatorial elite's support, and needed to legitimize his right to rule in order to secure his position. Political propaganda promoted his military victories, advocated his humble origins, popularized that he had brought peace to Rome, and earned him favorable accounts in the writings of the historians he funded. Sculptural propaganda promoted Vespasian's military victories, expressed his noble virtues, depicted how he began the Flavian legacy, how he distanced himself from Emperor Nero, demonstrated the efforts the Flavians had made for their people, and endorsed the peace he had brought to Rome. Through these efforts, Vespasian legitimized his sovereignty through a political and sculptural propaganda campaign to win the approval of the Roman Senate and people.
Wright, Jennifer, "The Propaganda of Vespasian" (2010). Student Theses, Papers and Projects (History). 78.