Spring 2013

Faculty Advisor

Dr. Max Geier


This article looks at the cultural and economical effects of the Michelin Tire Company during the twentieth century. It analyzes the role that Michelin played in reinventing Frances culture as a center for sophistication and modernization. This paper looks at the aspects of modernity in colonialism and French nationality as well as the Michelin Tire Company's fight to rejuvenate the nation's cultural notions of travel and leisure. From their humble french beginnings to their international corporation this thesis shows the Michelin Tire Company's role in modernizing France to its new founded glory.

Document Type


PDF-A Michelin_ the Phoenix of French Modernity in the Twentieth Centur.pdf (7404 kB)
PDF/A Version