Dr. Max Geier
Bachelor of Science
This article looks at the cultural and economical effects of the Michelin Tire Company during the twentieth century. It analyzes the role that Michelin played in reinventing Frances culture as a center for sophistication and modernization. This paper looks at the aspects of modernity in colonialism and French nationality as well as the Michelin Tire Company's fight to rejuvenate the nation's cultural notions of travel and leisure. From their humble french beginnings to their international corporation this thesis shows the Michelin Tire Company's role in modernizing France to its new founded glory.
Hammond, Zachary R. "Michelin: the Phoenix of French Modernity in the Twentieth Century." Department of History senior seminar thesis paper, Western Oregon University, 2013.