In ethnographically oriented linguistic landscape studies, social spaces are studied in co-operation with research participants, many times through mobile encounters such as walking. Talking, walking, photographing and video recording as well as writing the fieldwork diary are activities that result in the accumulation of heterogeneous, multimodal corpora. We analyze data from a Hungarian school ethnography project to reconstruct fieldwork encounters and analyze embodiment, the handling of devices (e.g. the photo camera) and verbal interaction in exploratory, participant-led walking tours. Our analysis shows that situated practices of embodied conduct and verbal interaction blur the boundaries between observation and observers, and thus LL research is not only about space- and place-making and sense-making routines, but the fieldwork encounters are also transformative and contribute to space- and place-making themselves. Our findings provide insight for ethnographic researchers and enrich the already robust qualitative and quantitative strategies employed in the field.
John Benjamins Publishing Company
Linguistic Landscape: An International Journal
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Last Page Number
Type (DCMI Terms)
Text; StillImage; MovingImage
English, Writing and Linguistics
Szabó’s research has been supported by Kone Foundation (grant nr. 44–9730) and the Society of Swedish Literature in Finland.
In Copyright (InC)
Additional FilesOnline_Appendix_1_Video_Szabo_Troyer_2017.mp4 (647019 kB)
Appendix #1: Video
Online_Appendix_2_Transcript_Szabo_Troyer_2017.pdf (43 kB)
Appendix 2: Transcript
Online_Appendix_3_Photos_Szabo_Troyer_2017.pdf (850 kB)
Appendix 3: Photos