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hello well my name is Lily

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my pronouns are she her hers I hope

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everyone's staying safe during this

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hectic time I know there's a lot going

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on in the world right now but regardless

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of all of that I'm still really excited

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to share my graphic design portfolio

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with you all today I actually it started

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in graphic design in high school I went

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to Maki Academy of the Arts just outside

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of Portland Oregon it focused on

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project-based learning and it was there

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that I got the opportunity to take

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digital design courses at the Sieben

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schellenberg skill center which was a

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professional technical school that the

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high schools in my district could pool

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to for specialty elective courses I

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don't particularly know what compelled

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me to take the course at the time but

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once I began with it I could really tell

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that I had a passion for it and I ended

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up going on to complete all three of the

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levels that they offered for the digital

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design sequence at the time and by the

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time that I finished those at the end of

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my junior year I was actually given the

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outstanding student in digital design

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award at that skill center which was a

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great honor to me even despite all of

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that I still did not think that I would

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go into a creative arts field when I

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entered college in fact I initially

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thought that I'd be going into biology

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to study genetics research but as I

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enrolled in Wow and sort of looked at

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the course requirements for the I

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realized it probably wasn't going to be

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such a great fit for me

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so I ended up switching to the visual

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communication design track and I

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actually haven't switched since along

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with getting my degree I also have had

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the opportunity to hold a number of

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leadership positions on campus I mean it

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is through those that I've also

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discovered a love of management and

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leadership so along with pursuing visual

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communication design we've also sought

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out a minor and organizational

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leadership to go along with it it's been

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during all of these many classes and

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leadership opportunities I've come to

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develop my own philosophy of design I

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approach each new

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project with the dieter Rams quote good

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design is as little design as possible

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in the back of my mind so I always try

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to use very clear hierarchies and very

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legible typography to communicate my

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messages because I always believe that

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that is best done simply and I think

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you'll see that that is reflected in my

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work as I moved through my portfolio

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starting with this project here this

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took shape when I was tasked to redesign

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a local restaurants menu so I decided to

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recreate a new look for the ECBC

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restaurant here in town

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using the restaurants tagline Pizza beer

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and fun to guide the project the menu

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was redesigned to better reflect the

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dynamic energy of the establishment the

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dark grey and muted color tones helped

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create a sophisticated feeling that

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better reflects a clientele and the

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quality of the food and the Pizza

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Monster icon was created as a logo for

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the restaurant to be used in signage

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packaging and any other publication as

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needed moving on this is a number of

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items I created for loozer student Week

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in 2019 as a part of the Student

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Orientation team also called plus team

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here on campus and I chaired the

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graphics subcommittee as a part of my

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job that year one of the biggest

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projects that we did in that role was

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creating the new student week guide

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which I had redesigned in 2018 to better

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increase visual flow between spreads and

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make information a lot easier to find

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within the guide and I continued to

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refine those within the 2019 guide seen

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here as you can see the theme that year

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was Hollywood so the guide plus team

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t-shirts and new student week punch

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cards were all designed in accordance

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with that and really had the goal to

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encourage students to get out of their

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dorms and participate in the week's

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events

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the guides cover mimic the iconic image

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of the Hollywood sign and was adapted to

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a red and white color version for use on

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social media as well as t-shirts and any

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other media as needed and the punch card

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was designed to look like a VIP pass so

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students could wear on their lanyard

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that they are given upon move in and

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carry no more here is a cereal box I

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redesigned another style of the American

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modernist movement I love the styles of

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the time period and thought it would be

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an interesting challenge merging

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something so modern with the retro style

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of that art movement to achieve this I

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used a grid system to lay out the

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modular elements on the face of the box

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to create a sense of clarity and order

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frequently seen in other art of that

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time period and use the blue red and

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off-white and the flat two-dimensional

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graphics with the craft paper texture to

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capture the visual qualities of the time

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period and evoke feelings of nostalgia

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within the viewer this series of

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projects began by creating an original

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typeface I seen on both the cover of the

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book and on the event poster the

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contents of the handbook assing on the

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left side of the page was created by

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taking three TED Talks all centering

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around ideas of using art as a tool for

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healing hence the title reclaiming

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identity through art and the transcript

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of those TED Talks was then transformed

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into the text of the book itself these

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talks dealt with rather serious tone so

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I chose a very simple sans-serif

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typeface and very minimal color palette

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of primarily black white and red to

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support that to keep viewers interested

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in contrast various type treatments were

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used to provide a dynamic feeling

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between pages the event poster for a

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lecture tour featuring these speakers is

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a companion to the book and utilizes red

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halftone dots to provide inch visual

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interest and movement against the black

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background in order to attract viewers

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but not detract from the information

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provided and finally race rebuild was a

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board game that I made with my fellow

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classmates where we had the challenge of

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translating concepts of teamwork and

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group dynamics into a board game so that

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the players themselves could walk away

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understanding those concepts we really

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wanted the gameplay to be the spotlight

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so the design was devised to act merely

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as a tool to enhance the players

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experience when designing the type

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treatment for the box I chose a bold

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italic slab serif to give the sense of

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urgency to reflect the timed elements of

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the game and further reinforce that by

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turning the oh into a clock face as well

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to balance out the heaviness of the

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title and the icons used throughout

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thin serif typeface was used for the

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secondary text on both the box

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instructions and the cards alike so you

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could tell that the pieces went together

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even when they were outside of the box

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and of course more of my work can be

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viewed at my website at LG Odegard my

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portfolio comm as for what's next after

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receiving my Bachelor of Science and

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visual communication design I'll be

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moving back to Portland I hope to

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continue to work in the Pacific

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Northwest doing in-house graphic design

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work with the goal of eventually moving

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into a management position so that I can

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lead team members in creating the best

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possible work by collaborating with

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their peers and maintaining healthy

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relationships so if anyone has any

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opportunities that they want to let you

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know about please don't hesitate to

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contact me through the information on my

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website I've had a great four years at

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Wow and it's been a privilege to share

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my work with you today and I wanted to

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say thank you to anyone who has helped

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me along the way it's very stressful

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times right now but I have felt the

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support of the school my classmates and

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my teachers through all of it and I wish

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everyone well thank you