1 00:00:00,650 --> 00:00:05,160 my name is Sarah Leibowitz I am a senior in the visual communication design 2 00:00:05,160 --> 00:00:08,130 program I am also minoring in business with a 3 00:00:08,130 --> 00:00:11,940 focus on marketing and advertising today I will be walking you through my 4 00:00:11,940 --> 00:00:16,680 portfolio giving you a glimpse at what I have learned here at WOU I work with 5 00:00:16,680 --> 00:00:20,250 many different forms of traditional and digital media and whether it's for a 6 00:00:20,250 --> 00:00:24,060 video and animation printmaking or web design my use of hand-drawn 7 00:00:24,060 --> 00:00:27,810 illustrations bright colors in abstract shapes offer a different way of looking 8 00:00:27,810 --> 00:00:32,070 at everyday life my curiosity and playfulness results in work that is 9 00:00:32,070 --> 00:00:36,329 humorous and atypical and visual language with my work I strive to bring 10 00:00:36,329 --> 00:00:40,559 a smile to your face or create a meaningful moment my goal is to approach 11 00:00:40,559 --> 00:00:44,340 each project with the hope that I can create a connection to everyday human 12 00:00:44,340 --> 00:00:51,480 experience alright let's get started first we will 13 00:00:51,480 --> 00:00:55,770 be looking at a hypothetical campaign based on three TED Talks and a uniting 14 00:00:55,770 --> 00:01:01,260 theme looking at the world in a childlike way three separate projects 15 00:01:01,260 --> 00:01:06,180 come together to create this campaign first the typeface was designed using 16 00:01:06,180 --> 00:01:09,830 photos of objects with resemblance to letters as a reference 17 00:01:09,830 --> 00:01:13,740 playful curves and strokes were highlighted to reflect the overall 18 00:01:13,740 --> 00:01:19,020 concept the TED talk transcripts then come together to form the content of the 19 00:01:19,020 --> 00:01:23,970 french bold book which was bound by hand the grid structure creates a consistent 20 00:01:23,970 --> 00:01:28,170 rhythm throughout the book while the placement of images text and the use of 21 00:01:28,170 --> 00:01:32,460 color creates a playful feeling that might make the reader think back to when 22 00:01:32,460 --> 00:01:36,829 they were a child the idea that design work involves 23 00:01:36,829 --> 00:01:42,500 thinking younger continues in the event poster the large youthful images that 24 00:01:42,500 --> 00:01:46,819 can be seen from afar draws attention and the title placement creates movement 25 00:01:46,819 --> 00:01:50,900 throughout the poster leading the viewers eye through the content 26 00:01:50,900 --> 00:01:55,030 this media kit was created to highlight the core values of global sessions 27 00:01:55,030 --> 00:02:00,260 global sessions is a business and hood river that focuses on company retreats 28 00:02:00,260 --> 00:02:05,230 and team bonding exercises this media kit was designed to engage 29 00:02:05,230 --> 00:02:10,030 the viewer and express the fun atmosphere of the company a combination 30 00:02:10,030 --> 00:02:14,920 of color blocking photography and text not only reinforces the core values in 31 00:02:14,920 --> 00:02:19,030 the fun atmosphere of the company but it guides the viewer from page to page as 32 00:02:19,030 --> 00:02:23,080 they read about how global sessions can create a meaningful experience for their 33 00:02:23,080 --> 00:02:25,560 company 34 00:02:26,239 --> 00:02:30,870 tech savvy is a collaborative magazine based on the concept that anyone can be 35 00:02:30,870 --> 00:02:35,819 tech savvy highlighted in this magazine are the Bill Gates interview the pattern 36 00:02:35,819 --> 00:02:40,709 and the content page the pixel pattern was chosen as a recognizable image 37 00:02:40,709 --> 00:02:45,030 associated with technology this is then paired with bright colors creating a 38 00:02:45,030 --> 00:02:51,480 more welcoming feeling around a more complex topic such as technology a 2d 39 00:02:51,480 --> 00:02:55,019 portrait of Bill Gates was chosen for the interview to create a more personal 40 00:02:55,019 --> 00:02:59,269 feeling as if the reader was having a a one-on-one chat with Bill themself 41 00:02:59,269 --> 00:03:03,150 elements like this can be seen throughout the magazine and even though 42 00:03:03,150 --> 00:03:06,840 I didn't directly design the other spreads we all work together to create a 43 00:03:06,840 --> 00:03:10,669 cohesive complete magazine 44 00:03:12,049 --> 00:03:15,900 these four GIFS were designed and created using different methods 45 00:03:15,900 --> 00:03:21,269 throughout Photoshop procreate and After Effects each one represents a different 46 00:03:21,269 --> 00:03:25,349 concept and taught me important skills and creating rotoscopes sand successful 47 00:03:25,349 --> 00:03:30,810 time-based animations the first gif you see is a rotoscope designed in Photoshop 48 00:03:30,810 --> 00:03:35,579 by directly tracing over a video frame by frame this video was chosen for its 49 00:03:35,579 --> 00:03:39,150 mesmerizing quality setting up the experiment to abstract it and get 50 00:03:39,150 --> 00:03:42,959 similar effects the next two gifs are examples of perfect loops with no 51 00:03:42,959 --> 00:03:47,489 distinct beginning and end the final gift was created in After Effects to 52 00:03:47,489 --> 00:03:51,769 represent a feeling using abstract shapes 53 00:03:54,120 --> 00:03:58,240 highlighted in this demo real are a few longer videos and animations created 54 00:03:58,240 --> 00:04:02,740 using premiere After Effects and Photoshop each video was designed to 55 00:04:02,740 --> 00:04:06,430 create a new and different view of the world through the use of design color 56 00:04:06,430 --> 00:04:10,870 palette and character development each video pushed me further to create 57 00:04:10,870 --> 00:04:13,750 something new and exciting while building my skills in these different 58 00:04:13,750 --> 00:04:18,370 programs the video you see here is another example of a perfect loop 59 00:04:18,370 --> 00:04:23,320 animation inspired by Andy Warhol and the pop art movement the simple animation 60 00:04:23,320 --> 00:04:27,250 uses bright colors in a square repeating design layout the hand-drawn 61 00:04:27,250 --> 00:04:32,080 illustration brings a playful new twist to the words Pop Art let's get 62 00:04:32,080 --> 00:04:35,130 into the demo real now 63 00:06:04,039 --> 00:06:08,969 the full videos and information about each one individually can be found on my 64 00:06:08,969 --> 00:06:12,620 online portfolio at sleibow.com as well 65 00:06:12,620 --> 00:06:17,460 the last project we will be looking at today is stop an online interactive 66 00:06:17,460 --> 00:06:21,449 story based on the concept of anxiety throughout the story of the reader 67 00:06:21,449 --> 00:06:25,469 bounces between the internal thoughts of someone struggling with anxiety their 68 00:06:25,469 --> 00:06:29,550 external outbursts and the comments from those who don't understand and get 69 00:06:29,550 --> 00:06:35,639 frustrated created using only CSS and HTML each character is defined by their 70 00:06:35,639 --> 00:06:40,379 color palette and typography the use of hyperlinks guide the reader through the 71 00:06:40,379 --> 00:06:44,639 story down the path they choose based on the links that they click all coming 72 00:06:44,639 --> 00:06:50,099 together in the end to complete the story and that's the end of our 73 00:06:50,099 --> 00:06:52,289 presentation thank you all for going through this 74 00:06:52,289 --> 00:06:57,449 with me again my name is Sarah Leibowitz I also wanted to say thank you to all of 75 00:06:57,449 --> 00:07:00,840 my teachers and fellow students for helping me to get to where I am now 76 00:07:00,840 --> 00:07:06,539 in the future I plan to move more north towards Portland or Seattle to find work 77 00:07:06,539 --> 00:07:11,729 in a studio where I can continue to build my skill as a designer I hope to 78 00:07:11,729 --> 00:07:15,779 be working eventually more on the creative side of marketing and 79 00:07:15,779 --> 00:07:21,569 advertising using my skills in video editing and animation to create movie 80 00:07:21,569 --> 00:07:27,960 trailers and commercials I also really enjoy web design and can see myself 81 00:07:27,960 --> 00:07:33,750 pursuing a career in that depending on what opportunities I can find thanks 82 00:07:33,750 --> 00:07:36,199 again Bye