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my name is Sarah Leibowitz I am a senior
in the visual communication design

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program
I am also minoring in business with a

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focus on marketing and advertising today
I will be walking you through my

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portfolio giving you a glimpse at what I
have learned here at WOU I work with

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many different forms of traditional and
digital media and whether it's for a

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video and animation printmaking or web
design my use of hand-drawn

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illustrations bright colors in abstract
shapes offer a different way of looking

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at everyday life my curiosity and
playfulness results in work that is

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humorous and atypical and visual
language with my work I strive to bring

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a smile to your face or create a
meaningful moment my goal is to approach

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each project with the hope that I can
create a connection to everyday human

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experience
alright let's get started first we will

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be looking at a hypothetical campaign
based on three TED Talks and a uniting

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theme looking at the world in a
childlike way three separate projects

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come together to create this campaign
first the typeface was designed using

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photos of objects with resemblance to
letters as a reference

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playful curves and strokes were
highlighted to reflect the overall

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concept the TED talk transcripts then
come together to form the content of the

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french bold book which was bound by hand
the grid structure creates a consistent

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rhythm throughout the book while the
placement of images text and the use of

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color creates a playful feeling that
might make the reader think back to when

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they were a child
the idea that design work involves

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thinking younger continues in the event
poster the large youthful images that

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can be seen from afar draws attention
and the title placement creates movement

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throughout the poster leading the
viewers eye through the content

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this media kit was created to highlight
the core values of global sessions

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global sessions is a business and hood
river that focuses on company retreats

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and team bonding exercises
this media kit was designed to engage

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the viewer and express the fun
atmosphere of the company a combination

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of color blocking photography and text
not only reinforces the core values in

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the fun atmosphere of the company but it
guides the viewer from page to page as

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they read about how global sessions can
create a meaningful experience for their

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company

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tech savvy is a collaborative magazine
based on the concept that anyone can be

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tech savvy highlighted in this magazine
are the Bill Gates interview the pattern

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and the content page the pixel pattern
was chosen as a recognizable image

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associated with technology this is then
paired with bright colors creating a

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more welcoming feeling around a more
complex topic such as technology a 2d

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portrait of Bill Gates was chosen for
the interview to create a more personal

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feeling as if the reader was having a
a one-on-one chat with Bill themself

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elements like this can be seen
throughout the magazine and even though

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I didn't directly design the other
spreads we all work together to create a

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cohesive complete magazine

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these four GIFS were designed and
created using different methods

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throughout Photoshop procreate and After
Effects each one represents a different

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concept and taught me important skills
and creating rotoscopes sand successful

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time-based animations the first gif you
see is a rotoscope designed in Photoshop

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by directly tracing over a video frame
by frame this video was chosen for its

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mesmerizing quality setting up the
experiment to abstract it and get

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similar effects the next two gifs are
examples of perfect loops with no

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distinct beginning and end the final
gift was created in After Effects to

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represent a feeling using abstract
shapes

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highlighted in this demo real are a few
longer videos and animations created

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using premiere After Effects and
Photoshop each video was designed to

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create a new and different view of the
world through the use of design color

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palette and character development each
video pushed me further to create

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something new and exciting while
building my skills in these different

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programs the video you see here is
another example of a perfect loop

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animation inspired by Andy Warhol and the
pop art movement the simple animation

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uses bright colors in a square repeating
design layout the hand-drawn

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illustration brings a playful new twist
to the words Pop Art let's get

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into the demo real now

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the full videos and information about
each one individually can be found on my

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online portfolio at sleibow.com as
well

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the last project we will be looking at
today is stop an online interactive

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story based on the concept of anxiety
throughout the story of the reader

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bounces between the internal thoughts of
someone struggling with anxiety their

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external outbursts and the comments from
those who don't understand and get

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frustrated created using only CSS and
HTML each character is defined by their

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color palette and typography the use of
hyperlinks guide the reader through the

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story down the path they choose based on
the links that they click all coming

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together in the end to complete the
story and that's the end of our

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presentation
thank you all for going through this

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with me again my name is Sarah Leibowitz
I also wanted to say thank you to all of

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my teachers and fellow students for
helping me to get to where I am now

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in the future I plan to move more north
towards Portland or Seattle to find work

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in a studio where I can continue to
build my skill as a designer I hope to

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be working eventually more on the
creative side of marketing and

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advertising using my skills in video
editing and animation to create movie

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trailers and commercials I also really
enjoy web design and can see myself

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pursuing a career in that depending on
what opportunities I can find thanks

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again Bye