Students designed logos to establish an identity for the new Ash Creek Arts Center, emerging to serve the cities of Monmouth and Independence (Oregon). On February 27, 2014, members of the Ash Creek Arts Center, the Western Oregon University community, and the public gathered to view an exhibit of these graphic design students’ logo solutions, and to help select the new ACAC identity. The graphic design students involved in this project have conducted research on identity design, on the region, and on arts organizations, explored a multitude of concepts, and ultimately executed a logo and business card to best represent the new Ash Creek Arts Center.
The Ash Creek Art Center logo is a combination of two cities. The logo has a unique characteristic due to its map like nature of both Monmouth and Independence Oregon together as one. The initials create movement from left to right leading the viewer’s eyes from start to finish. The overall structure brings unity by having one shape with a clear image of the Willamette River on the far right end. The red variation shows a warm and inviting calling while the cool blue represents the creek that flows through each community.