Students designed logos to establish an identity for the new Ash Creek Arts Center, emerging to serve the cities of Monmouth and Independence (Oregon). On February 27, 2014, members of the Ash Creek Arts Center, the Western Oregon University community, and the public gathered to view an exhibit of these graphic design students’ logo solutions, and to help select the new ACAC identity. The graphic design students involved in this project have conducted research on identity design, on the region, and on arts organizations, explored a multitude of concepts, and ultimately executed a logo and business card to best represent the new Ash Creek Arts Center.
The Ash Creek Arts Center logo expresses the connection between two cities and its acquaintance with the art world. The repetition of the A and C from the acronym created a rhythm that was further explored. The connected C and A create continuance, which is then sustained with the extension of the baseline on the second C.