Students designed logos to establish an identity for the new Ash Creek Arts Center, emerging to serve the cities of Monmouth and Independence (Oregon). On February 27, 2014, members of the Ash Creek Arts Center, the Western Oregon University community, and the public gathered to view an exhibit of these graphic design students’ logo solutions, and to help select the new ACAC identity. The graphic design students involved in this project have conducted research on identity design, on the region, and on arts organizations, explored a multitude of concepts, and ultimately executed a logo and business card to best represent the new Ash Creek Arts Center.
In creating this logo I wanted to focus on the structured learning of the arts while displaying a creative artistic concept. The structure of this logo is meant to represent the firm continuation of the Art Center for future generations while the color is meant to symbolize the community. The green and blue used in this design are to bring forth the rich summer grass that grows around the cool waters, as the blue is to symbolize the summer sky. I aimed for rich tones to bring forth a more inviting feeling for the viewer so that it might encourage them to enter and take interest in the Art Center.