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Creation Date





ART 321


Class Description:

Students designed logos to establish an identity for the new Ash Creek Arts Center, emerging to serve the cities of Monmouth and Independence (Oregon). On February 27, 2014, members of the Ash Creek Arts Center, the Western Oregon University community, and the public gathered to view an exhibit of these graphic design students’ logo solutions, and to help select the new ACAC identity. The graphic design students involved in this project have conducted research on identity design, on the region, and on arts organizations, explored a multitude of concepts, and ultimately executed a logo and business card to best represent the new Ash Creek Arts Center.

Artist's Statement:

The ACAC logo represents the joining of the two local communities, by the extension of the lines from the A to the C. The sweeping artistic marks also symbolize the range of arts from the adults to children, in which this center will serve. The two different fonts represent the old and newer typefaces just the age range that the center serves. The color palette choice is a warm color and yet placed with the lighter tone of black adds a sense of elegance. This business card overall demonstrates the harmony and balance in art with its asymmetrical design.


The additional file includes all of the artist's logos and business card designs.

Roten logo card.pdf (427 kB)