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Creation Date





ART 321


Class Description:

Students designed logos to establish an identity for the new Ash Creek Arts Center, emerging to serve the cities of Monmouth and Independence (Oregon). On February 27, 2014, members of the Ash Creek Arts Center, the Western Oregon University community, and the public gathered to view an exhibit of these graphic design students’ logo solutions, and to help select the new ACAC identity. The graphic design students involved in this project have conducted research on identity design, on the region, and on arts organizations, explored a multitude of concepts, and ultimately executed a logo and business card to best represent the new Ash Creek Arts Center.

Artist's Statement:

The ACAC logo is for an art center, the green color background is creative, fresh, and colorful. The symmetrical shape is like a mirror through which you can see the art image again with more emotion and beauty. Also, the blue color lines inside represent art not only seen at the surface of things (like green color), get closer and you will find different moral (like blue color). So, art is like a chocolate, if you never taste it you will never know what's the inside filling. Just take it slowly, you will find more beautiful things.


The additional file includes all of the artist's logos and business card designs.

Zheng logo card.pdf (3432 kB)