Title

The Impact of Artist Fame and Viewer Socioeconomic Status on Art Likeability

Date

5-31-2018 5:00 PM

End Time

31-5-2018 7:00 PM

Location

WUC Pacific Room

Session Chair

Jaime Cloud

Session Chair

Brent King

Session Title

Behavioral Sciences poster Session

Presentation Type

Poster session

Faculty Sponsor(s)

Jaime Cloud

Abstract

This study was designed to examine the influence that an artist’s fame as well as the viewer’s socioeconomic status (SES) has on how highly rated a painting is. It is predicted that high SES participants will give higher ratings, that high fame artists will receive higher ratings, and that high SES participants will give the highest ratings to high fame artists. Participants were shown an image of Marcel Duchamp’s “Portrait of Chess Players” and were either told no information about the artist, were given information indicating a high fame artist, or were given information indicating a low fame artist, after which they were asked to rate the painting using four 7-point Likert scales. Participants SES was calculated after data collection through a median split where participants whose SES scores fall in the upper half of the distribution will be considered “high SES”. A 2 x 3 Analysis of Variance will be used to analyze the collected data. There will be an included discussion of the implications of this study’s findings as well as possibilities for future research in related areas.

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May 31st, 5:00 PM May 31st, 7:00 PM

The Impact of Artist Fame and Viewer Socioeconomic Status on Art Likeability

WUC Pacific Room

This study was designed to examine the influence that an artist’s fame as well as the viewer’s socioeconomic status (SES) has on how highly rated a painting is. It is predicted that high SES participants will give higher ratings, that high fame artists will receive higher ratings, and that high SES participants will give the highest ratings to high fame artists. Participants were shown an image of Marcel Duchamp’s “Portrait of Chess Players” and were either told no information about the artist, were given information indicating a high fame artist, or were given information indicating a low fame artist, after which they were asked to rate the painting using four 7-point Likert scales. Participants SES was calculated after data collection through a median split where participants whose SES scores fall in the upper half of the distribution will be considered “high SES”. A 2 x 3 Analysis of Variance will be used to analyze the collected data. There will be an included discussion of the implications of this study’s findings as well as possibilities for future research in related areas.