Title

Traits based on appearance and socioeconomic status.

Date

5-31-2018 1:00 PM

End Time

31-5-2018 3:00 PM

Location

WUC Summit

Session Chair

AES Team

Session Title

Afternoon Multidisciplinary poster Session

Presentation Type

Poster session

Faculty Sponsor(s)

Jamie Cloud

Abstract

This study is researching how skin color and socioeconomic status affects how we perceive others behavioral traits. I predicted that a dark skinned African American would be perceived more negatively than a person with lighter skin and that those with a lower socioeconomic status would perceive the darker skinned photo more positively than those with a high socioeconomic status. A picture of an African American male was altered from dark skinned to light skinned. Keeping the facial features, clothes, and expression the same, and studying only the effect of skin tone. Another photograph was of unaltered African American. One group of participants were asked to rate how likely the subject of the unaltered photograph was to contain each of the ten personality traits and the other group rated the altered photograph. Data was analyzed using a 2x2 ANOVA. This study’s findings and implications will be discussed.

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May 31st, 1:00 PM May 31st, 3:00 PM

Traits based on appearance and socioeconomic status.

WUC Summit

This study is researching how skin color and socioeconomic status affects how we perceive others behavioral traits. I predicted that a dark skinned African American would be perceived more negatively than a person with lighter skin and that those with a lower socioeconomic status would perceive the darker skinned photo more positively than those with a high socioeconomic status. A picture of an African American male was altered from dark skinned to light skinned. Keeping the facial features, clothes, and expression the same, and studying only the effect of skin tone. Another photograph was of unaltered African American. One group of participants were asked to rate how likely the subject of the unaltered photograph was to contain each of the ten personality traits and the other group rated the altered photograph. Data was analyzed using a 2x2 ANOVA. This study’s findings and implications will be discussed.