Title

Developing Self-Report Measures of Creative Process Behaviors

Date

5-31-2018 1:45 PM

End Time

31-5-2018 2:00 PM

Location

WUC Pacific Room

Session Chair

Jaime Cloud

Session Chair

Brent King

Session Title

Behavioral Sciences Symposium

Faculty Sponsor(s)

David Foster

Presentation Type

Presentation

Abstract

We proposed a four-process model of creative behavior: problem formulation; information gathering; ideation; and evaluation. Items were generated for each of the proposed creative behaviors. Two hundred fifty-seven participants completed a 77-item Creative Behaviors Scale with items distributed across the four behaviors. Responses were on a Likert-type scale ranging from 1 = “Never to 5 = “Always.” Data were analyzed using a maximum likelihood factor analyses with an oblimin rotation. For problem formulation, a four-factor structure was evident: searching; finding; considering; and structuring. For information gathering, a three-factor structure was evident: relevant; irrelevant; and discrepant information. For ideation, a four-factor structure was evident: combining; insight; analogy; and connecting. For evaluation, a three-factor structure was evident:appraising; forecasting; and selecting criteria. Eight out of the fourteen identified factors demonstrated adequate internal consistency reliability. Each of the factors for each of the scales could probably be strengthened through revision (rewriting) items with lower primary loadings and possibly adding new items.

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May 31st, 1:45 PM May 31st, 2:00 PM

Developing Self-Report Measures of Creative Process Behaviors

WUC Pacific Room

We proposed a four-process model of creative behavior: problem formulation; information gathering; ideation; and evaluation. Items were generated for each of the proposed creative behaviors. Two hundred fifty-seven participants completed a 77-item Creative Behaviors Scale with items distributed across the four behaviors. Responses were on a Likert-type scale ranging from 1 = “Never to 5 = “Always.” Data were analyzed using a maximum likelihood factor analyses with an oblimin rotation. For problem formulation, a four-factor structure was evident: searching; finding; considering; and structuring. For information gathering, a three-factor structure was evident: relevant; irrelevant; and discrepant information. For ideation, a four-factor structure was evident: combining; insight; analogy; and connecting. For evaluation, a three-factor structure was evident:appraising; forecasting; and selecting criteria. Eight out of the fourteen identified factors demonstrated adequate internal consistency reliability. Each of the factors for each of the scales could probably be strengthened through revision (rewriting) items with lower primary loadings and possibly adding new items.