Title

Mainstreaming Halal: A Growing Niche Market in an Oregon University Town

Date

5-31-2018 1:30 PM

End Time

31-5-2018 2:00 PM

Location

WUC Willamette Room

Session Chair

Robin Smith

Session Chair

Kate Miller

Session Title

Anthropology Symposium

Presentation Type

Presentation

Faculty Sponsor(s)

Kate Miller

Abstract

Halal is a term that originates from the Qu'ran, roughly translated it means permitted, this is in contrast to Haram, or that which is forbidden. These terms most frequently refer to ritual purity of food, creating a set of dietary restrictions akin to the Jewish concept of Kosher. Until recently Halal food has not been a common place item in most grocery stores, however, in recent years it has become increasingly available in the city of Corvallis Oregon. For my project I visited stores that stocked Halal food, the local Mosque, and academic institutions, and interviewed participants in these places. The questions that I sought to answer over the course of my research were, Why is Halal becoming more mainstream? Who is buying Halal food? Why Corvallis? And how does having readily available Halal food impact the lives of the individuals I am interviewing? In addition to addressing these questions I also learned a great deal about the nature of the Muslim community in the area and the role that food plays in the daily lives of my participants.

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May 31st, 1:30 PM May 31st, 2:00 PM

Mainstreaming Halal: A Growing Niche Market in an Oregon University Town

WUC Willamette Room

Halal is a term that originates from the Qu'ran, roughly translated it means permitted, this is in contrast to Haram, or that which is forbidden. These terms most frequently refer to ritual purity of food, creating a set of dietary restrictions akin to the Jewish concept of Kosher. Until recently Halal food has not been a common place item in most grocery stores, however, in recent years it has become increasingly available in the city of Corvallis Oregon. For my project I visited stores that stocked Halal food, the local Mosque, and academic institutions, and interviewed participants in these places. The questions that I sought to answer over the course of my research were, Why is Halal becoming more mainstream? Who is buying Halal food? Why Corvallis? And how does having readily available Halal food impact the lives of the individuals I am interviewing? In addition to addressing these questions I also learned a great deal about the nature of the Muslim community in the area and the role that food plays in the daily lives of my participants.