Human perceptions of animal rights are largely controversial and depend on a number of personal and situational factors. Understanding what influences or enhances support for animal welfare will be crucial to expanding support for animals and taking steps to eliminate animal cruelty. This study looked specifically at the effects that different types of animal visuals had on young adult support for animal rights, in both male and female participants. Participants were asked to look at visuals of baby animals, visuals of adult animals, or no visuals before taking the 28-question Animal Rights Scale. Although this study did not find that visuals affected participants’ levels of animal rights support, it found that males and females varied significantly in their levels of support for animal rights. No interaction was found between visual type and gender. These results suggest that visuals of animals do not affect the support held by either male or female young adults for animal rights. Overall, the results of this study support prior research on gender differences in perceptions of animal rights, but more research is needed to determine if visuals can influence the way people feel about animals.
Pierson, Kayleigh, "The Effects of Visuals on Levels of Animal Rights Support" (2022). Academic Excellence Showcase Proceedings. 327.
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