The Beer Hall Putsch in 1923 served as a steppingstone for the Nazi party to gain national attention, and made the Nazis focus more on propaganda and activism than on revolution to gain political power. This poster examines an example of Nazi propaganda after the Putsch, analyzing the political essay “Why Do We Want to Join the Reichstag,” by Joseph Goebbels, published in April 1928 for the May parliamentary campaign. In this essay, Goebbels’s anticipated how the Nazis ran for the Reichstag and how the Nazis were a political party that was against the government. Goebbels’s essay highlighted the rhetorical shift the Nazis had embraced since the Putsch: from revolutionaries to political activist party. This poster demonstrates how Nazi propaganda and goals shifted after the failure of the Beer Hall Putsch, showing the Nazis more versatile propaganda tactics after 1923.
Hainz, Martin and Goldsworthy, Patricia, "Nazi Propaganda & The Beer Hall Putsch: An Examination of the Shift of Nazi Tactics for Political Propaganda from 1920-1933" (2021). Academic Excellence Showcase Proceedings. 296.
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