Faculty Mentor

Emily Plec


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Through semiotics, framing and marxist methods of analysis, this essay examines the heroic framing of Ernesto “Che” Guevara presented in the film Diarios de Motocicleta. The plot of the film follows the road trip Guevara takes with his friend Alberto Granado on an old motorcycle through South America. As they witness poverty and inequality across the continent, there are many instances where it would seem that Ernesto is beginning to form the communist ideologies which eventually guide him to be the face of revolution. The film downplays these ideologies by only commenting on classism through the use of material signs, which Ernesto overcomes physically rather than philosophically. This depiction of material problems with physical solutions creates a simpler situation for the audience to comprehend; one in which the morality of Ernesto is unquestionable, and his selflessness is emphasized through physical sacrifice.




Communication Studies


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