Students designed logos to establish an identity for the new Ash Creek Arts Center, emerging to serve the cities of Monmouth and Independence (Oregon). On February 27, 2014, members of the Ash Creek Arts Center, the Western Oregon University community, and the public gathered to view an exhibit of these graphic design students’ logo solutions, and to help select the new ACAC identity. The graphic design students involved in this project have conducted research on identity design, on the region, and on arts organizations, explored a multitude of concepts, and ultimately executed a logo and business card to best represent the new Ash Creek Arts Center.
The ACAC logo is all about the joining of two communities. The use of red and black helps to draw a relation between the ACAC and both Western Oregon University and Central High School. The use of geometric shapes represents order and stability which, along with the community, will form the foundation of the arts center. The negative space gives the shapes an illusion of movement and call to mind the winding bends of Ash Creek. The interaction between the circle and the second triangle refer to the interlocking of Independence and Monmouth. The joining of the curvilinear and rectilinear shapes works to form an asymmetrical and harmonious composition.