Students designed logos to establish an identity for the new Ash Creek Arts Center, emerging to serve the cities of Monmouth and Independence (Oregon). On February 27, 2014, members of the Ash Creek Arts Center, the Western Oregon University community, and the public gathered to view an exhibit of these graphic design students’ logo solutions, and to help select the new ACAC identity. The graphic design students involved in this project have conducted research on identity design, on the region, and on arts organizations, explored a multitude of concepts, and ultimately executed a logo and business card to best represent the new Ash Creek Arts Center.
The unique typeface created for this design gives it a contemporary look while its simple and clean quality makes it timeless. The shape surrounding the text is interesting and unusual which makes it memorable. This shape represents a structure such as an art building and the angles in this design create movement which suggests progress. The rounded top left corner softens the design and makes it more friendly and inviting and the warm and bright color palette also enhances these features.