Title

Mainstreaming Halal: A Growing Niche Market in an Oregon University Town

Date

6-1-2017 3:45 PM

End Time

1-6-2017 4:15 PM

Location

WUC Willamette Room

Department

Anthropology

Session Chair

Robin Smith

Session Chair

Isidore Lobnibe

Session Chair

Katherine Miller

Session Title

Anthropology Symposium

Faculty Sponsor(s)

Isidore Lobnibe

Presentation Type

Presentation

Abstract

The observance of ritual purity as it relates to the consumption of food is widespread in many religions, including Judaism and Islam. In these two Abrahamic religions a set of dietary restrictions, which are the Jewish concept of Kosher or the Muslim Halal, outline that which is forbidden. Halal originates from the Quran, which means it is permitted, in contrast to Haram, which is forbidden. This proposed project will explore the expanding niche economy of halal products in Corvallis, Oregon, by addressing why there is a growing market for Halal products in major grocery stores of the city. What link exists between the Muslim population at Oregon State University and this growing market? Further, is Halal consumed only by the Muslim community, or are there other demographics in play. By utilizing participant observation and oral interviews with customers and managers in major food stores, the project seeks to understand the chain of supply of this niche market and the ritual implications for the community.

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Jun 1st, 3:45 PM Jun 1st, 4:15 PM

Mainstreaming Halal: A Growing Niche Market in an Oregon University Town

WUC Willamette Room

The observance of ritual purity as it relates to the consumption of food is widespread in many religions, including Judaism and Islam. In these two Abrahamic religions a set of dietary restrictions, which are the Jewish concept of Kosher or the Muslim Halal, outline that which is forbidden. Halal originates from the Quran, which means it is permitted, in contrast to Haram, which is forbidden. This proposed project will explore the expanding niche economy of halal products in Corvallis, Oregon, by addressing why there is a growing market for Halal products in major grocery stores of the city. What link exists between the Muslim population at Oregon State University and this growing market? Further, is Halal consumed only by the Muslim community, or are there other demographics in play. By utilizing participant observation and oral interviews with customers and managers in major food stores, the project seeks to understand the chain of supply of this niche market and the ritual implications for the community.