Title

Organizational Behavior Analysis: Barnes & Noble

Date

5-26-2016 10:00 AM

End Time

26-5-2016 10:30 AM

Location

WUC Calapooia Room

Department

Business and Economics

Session Chair

John Leadley

Session Title

Business and Economics

Faculty Sponsor(s)

Paul Disney

Presentation Type

Presentation

Abstract

This organizational behavior analysis presentation examines and evaluates the organizational characteristics of Barnes & Noble, the nation’s leading bookseller, in the light of the company’s recent financial crisis. The conclusion is reached that Barnes & Noble’s struggles are due partly to internal inefficiencies, the inability to adapt to changing market needs, and the lack of emphasis on a culture that values employee innovation. The presentation then utilizes Harvard business professor Dr. John Kotter’s eight steps for creating change within an organization to outline specific recommendations for the company’s future direction. By improving operational efficiency and reorganizing the company structure, using effective knowledge management to enhance internal communication, and taking steps to become a learning organization, Barnes & Noble can become a more financially successful and socially responsible company.

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May 26th, 10:00 AM May 26th, 10:30 AM

Organizational Behavior Analysis: Barnes & Noble

WUC Calapooia Room

This organizational behavior analysis presentation examines and evaluates the organizational characteristics of Barnes & Noble, the nation’s leading bookseller, in the light of the company’s recent financial crisis. The conclusion is reached that Barnes & Noble’s struggles are due partly to internal inefficiencies, the inability to adapt to changing market needs, and the lack of emphasis on a culture that values employee innovation. The presentation then utilizes Harvard business professor Dr. John Kotter’s eight steps for creating change within an organization to outline specific recommendations for the company’s future direction. By improving operational efficiency and reorganizing the company structure, using effective knowledge management to enhance internal communication, and taking steps to become a learning organization, Barnes & Noble can become a more financially successful and socially responsible company.