Title

The Effects of Media Images and Gender on Self-Esteem

Date

5-26-2016 8:30 AM

End Time

26-5-2016 10:30 AM

Location

WUC Pacific Room

Department

Behavioral Sciences

Session Chair

Jaime M. Cloud

Session Title

Behavioral Sciences Poster Session 1

Faculty Sponsor(s)

Jaime M. Cloud

Presentation Type

Poster session

Abstract

This current study utilized the social comparison theory as a way to broaden understanding on how media images of ideal body types affect levels of self-esteem in men and women. It was predicted that (1) women would report having lower levels of self-esteem than men, (2) media images would have a negative impact on levels of self-esteem, and (3) media images would negatively impact self-esteem in women stronger than in men. Participants placed in the treatment condition were shown an image of the same sex, which was prorated to be attractive. In contrast, participants placed in the control group were asked to view an image prorated to be neutral, regardless of sex. Finally, both groups were asked to complete a self-esteem survey. Data collected from this study will be analyzed using a 2x2 Analysis of Variance and conclusions from these findings will be discussed in the future.

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May 26th, 8:30 AM May 26th, 10:30 AM

The Effects of Media Images and Gender on Self-Esteem

WUC Pacific Room

This current study utilized the social comparison theory as a way to broaden understanding on how media images of ideal body types affect levels of self-esteem in men and women. It was predicted that (1) women would report having lower levels of self-esteem than men, (2) media images would have a negative impact on levels of self-esteem, and (3) media images would negatively impact self-esteem in women stronger than in men. Participants placed in the treatment condition were shown an image of the same sex, which was prorated to be attractive. In contrast, participants placed in the control group were asked to view an image prorated to be neutral, regardless of sex. Finally, both groups were asked to complete a self-esteem survey. Data collected from this study will be analyzed using a 2x2 Analysis of Variance and conclusions from these findings will be discussed in the future.