Title

Ideal Body Image and Self Esteem

Date

5-28-2015 2:00 PM

End Time

28-5-2015 4:00 PM

Location

Werner University Center (WUC) Pacific Room

Department

Behavioral Sciences

Session Chair

David Foster

Session Chair

Jaime Cloud

Session Title

Behavioral Sciences Poster Session 2

Faculty Sponsor(s)

Chehalis Strapp

Presentation Type

Poster session

Abstract

Analysis of diet advertisements was performed to examine how diet advertisements portray the feminine beauty and promote dieting in women’s magazines. Recent research offers conflicting views of whether women high in dietary restraint are inspired or demoralized after viewing slim ideal images. I conducted one study to explore the impact of diet advertisement featuring the slim-ideal image to 20 female students from Western Oregon University. Results showed that women who are most exposed to diet advertisements, rate themselves more unfavorably than those who are not exposed at all to diet advertisements. Results further indicated that women may be misled to believe that dieting is effective without pain, if they buy the product presented in advertisements. This study suggests that advertisement may negatively influence young adults to start a diet; therefore, diet advertisements need to establish government regulations or policies about diet advertisements

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May 28th, 2:00 PM May 28th, 4:00 PM

Ideal Body Image and Self Esteem

Werner University Center (WUC) Pacific Room

Analysis of diet advertisements was performed to examine how diet advertisements portray the feminine beauty and promote dieting in women’s magazines. Recent research offers conflicting views of whether women high in dietary restraint are inspired or demoralized after viewing slim ideal images. I conducted one study to explore the impact of diet advertisement featuring the slim-ideal image to 20 female students from Western Oregon University. Results showed that women who are most exposed to diet advertisements, rate themselves more unfavorably than those who are not exposed at all to diet advertisements. Results further indicated that women may be misled to believe that dieting is effective without pain, if they buy the product presented in advertisements. This study suggests that advertisement may negatively influence young adults to start a diet; therefore, diet advertisements need to establish government regulations or policies about diet advertisements