Title

Taste Buds and Suds: Flavor Preferences and Cultural Influences of Consumers in the Booming Craft Beer Industry of the Willamette Valley, Oregon

Date

5-28-2015 9:30 AM

End Time

28-5-2015 10:00 AM

Location

Instructional Technology Center (ITC) 211

Department

Anthropology

Session Chair

Robin Smith

Session Title

Anthropology Symposium

Faculty Sponsor(s)

Shirley Heying

Presentation Type

Presentation

Abstract

In Oregon, the craft beer movement has been gaining rapid momentum over the past twenty years and has since made Oregon famous with its plethora of various craft brew companies. In 2013 alone, over 2 billion dollars was generated by the craft beer industry in Oregon and created over 29,000 jobs for Oregonians. In my research project, I aim to examine how consumers are engaging with the craft beer movement in the Willamette Valley of Oregon. My goal is to determine how the craft beer industry has changed consumers’ flavor preferences and their cultural practices surrounding the consumption of beer.

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May 28th, 9:30 AM May 28th, 10:00 AM

Taste Buds and Suds: Flavor Preferences and Cultural Influences of Consumers in the Booming Craft Beer Industry of the Willamette Valley, Oregon

Instructional Technology Center (ITC) 211

In Oregon, the craft beer movement has been gaining rapid momentum over the past twenty years and has since made Oregon famous with its plethora of various craft brew companies. In 2013 alone, over 2 billion dollars was generated by the craft beer industry in Oregon and created over 29,000 jobs for Oregonians. In my research project, I aim to examine how consumers are engaging with the craft beer movement in the Willamette Valley of Oregon. My goal is to determine how the craft beer industry has changed consumers’ flavor preferences and their cultural practices surrounding the consumption of beer.