Title

The Effect of Color on Mood and Emotion

Date

5-28-2015 9:00 AM

End Time

28-5-2015 11:00 AM

Location

Werner University Center (WUC) Pacific Room

Department

Behavioral Sciences

Session Chair

David Foster

Session Chair

Jaime Cloud

Session Title

Behavioral Sciences Poster Session 1

Faculty Sponsor(s)

Chehalis Strapp

Presentation Type

Poster session

Abstract

Research predicted gender differences among color and mood preference, as well as color and the linkage to emotions. Also, warmer colors would be associated with higher arousal, compared to the darker colors. Using a mixed-design, 50 participants, including 25 males and 25 females (M=20.5 years, SD=1.33) were randomly assigned to a bright or a dark colored sheet of paper that asked questions pertaining their mood. Then, were shown colored cards and were to identify which emotions the color represented. Findings suggest that color can influence mood, and that brighter colors are associated with higher arousal compared to darker colors.

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May 28th, 9:00 AM May 28th, 11:00 AM

The Effect of Color on Mood and Emotion

Werner University Center (WUC) Pacific Room

Research predicted gender differences among color and mood preference, as well as color and the linkage to emotions. Also, warmer colors would be associated with higher arousal, compared to the darker colors. Using a mixed-design, 50 participants, including 25 males and 25 females (M=20.5 years, SD=1.33) were randomly assigned to a bright or a dark colored sheet of paper that asked questions pertaining their mood. Then, were shown colored cards and were to identify which emotions the color represented. Findings suggest that color can influence mood, and that brighter colors are associated with higher arousal compared to darker colors.