Title

Media's Influence on Giving Behavior Toward Stigmatized Groups

Date

5-29-2014 2:00 PM

End Time

29-5-2014 4:00 PM

Location

Werner University Center (WUC) Pacific Room

Department

Psychology

Session Chair

David Foster

Session Title

Behavioral Sciences Poster Session 2

Faculty Sponsor(s)

Dr. Chehalis Strapp

Presentation Type

Poster session

Abstract

We explored the level of influence positive media coverage has on behavior. Specifically the giving behavior of individuals towards a generally stigmatized group, the homeless. Forty participants (17 M, 23 F) were randomly assigned to read about a local sports team, or a mission making positive changes in its community. A modified empathy scale was given. The results show an increase in giving behavior toward the homeless when participants read the story involving the mission, rather than the piece involving a sports team. These results suggest that media coverage can have a positive effect on how people view stigmatized groups.

This document is currently not available here.

Share

COinS
 
May 29th, 2:00 PM May 29th, 4:00 PM

Media's Influence on Giving Behavior Toward Stigmatized Groups

Werner University Center (WUC) Pacific Room

We explored the level of influence positive media coverage has on behavior. Specifically the giving behavior of individuals towards a generally stigmatized group, the homeless. Forty participants (17 M, 23 F) were randomly assigned to read about a local sports team, or a mission making positive changes in its community. A modified empathy scale was given. The results show an increase in giving behavior toward the homeless when participants read the story involving the mission, rather than the piece involving a sports team. These results suggest that media coverage can have a positive effect on how people view stigmatized groups.