Title

The Effects of Binge Drinking on Perceived Attractiveness Ratings

Date

5-29-2014 2:00 PM

End Time

29-5-2014 4:00 PM

Location

Werner University Center (WUC) Pacific Room

Department

Psychology

Session Chair

David Foster

Session Title

Behavioral Sciences Poster Session 2

Faculty Sponsor(s)

Dr. Chehalis Strapp

Presentation Type

Poster session

Abstract

The present study examined the effects of binge drinking on perceived attractiveness of the consumer, by having participants view photos of attractive individuals accompanied by a profile either including binge drinking in the experimental group, or without it in the control group. Attractiveness was measured by having 20 male participants and 20 female participants, age 18-25 (M= 21 years, SD=2.3) rate the attractiveness of the individuals in the photos on a Likert type scale. The results indicate that binge drinking is perceived to be unattractive by both males and females.

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May 29th, 2:00 PM May 29th, 4:00 PM

The Effects of Binge Drinking on Perceived Attractiveness Ratings

Werner University Center (WUC) Pacific Room

The present study examined the effects of binge drinking on perceived attractiveness of the consumer, by having participants view photos of attractive individuals accompanied by a profile either including binge drinking in the experimental group, or without it in the control group. Attractiveness was measured by having 20 male participants and 20 female participants, age 18-25 (M= 21 years, SD=2.3) rate the attractiveness of the individuals in the photos on a Likert type scale. The results indicate that binge drinking is perceived to be unattractive by both males and females.