Title

A Healthy Future: Inventure Foods and Jamba Juice Smoothies

Date

5-29-2014 3:30 PM

End Time

29-5-2014 5:00 PM

Location

Werner University Center (WUC) Willamette Room

Department

Graduate Studies

Session Chair

Amber Deets

Session Chair

Bill Hamlin

Session Title

Graduate Programs Poster Session

Faculty Sponsor(s)

Dr. Kristina Frankenberger

Presentation Type

Poster session

Abstract

Inventure Foods is not a company name that most consumers would readily recognize; however their licensed snack products, both healthy and indulgent, are familiar to consumers in most regions of the United States. The frozen food industry is growing and Inventure Foods (Innovation + Adventure) is navigating their growth in this market with a diverse portfolio, expansive manufacturing capabilities, and strong licensee partnerships. One of their licensed products, Jamba Juice At-home Smoothies, has proven to be an excellent match for Inventure Foods capabilities and an interesting expansion into this relatively new area of the frozen food market.

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May 29th, 3:30 PM May 29th, 5:00 PM

A Healthy Future: Inventure Foods and Jamba Juice Smoothies

Werner University Center (WUC) Willamette Room

Inventure Foods is not a company name that most consumers would readily recognize; however their licensed snack products, both healthy and indulgent, are familiar to consumers in most regions of the United States. The frozen food industry is growing and Inventure Foods (Innovation + Adventure) is navigating their growth in this market with a diverse portfolio, expansive manufacturing capabilities, and strong licensee partnerships. One of their licensed products, Jamba Juice At-home Smoothies, has proven to be an excellent match for Inventure Foods capabilities and an interesting expansion into this relatively new area of the frozen food market.