Title

Open Table Marketing Plan

Date

5-29-2014 3:30 PM

End Time

29-5-2014 5:00 PM

Location

Werner University Center (WUC) Willamette Room

Department

Graduate Studies

Session Chair

Amber Deets

Session Chair

Bill Hamlin

Session Title

Graduate Programs Poster Session

Faculty Sponsor(s)

Dr. Kristina Frankenberger

Presentation Type

Poster session

Abstract

My poster presentation will be based off of the marketing plan I made for the company, OpenTable. The presentation will provide information on OpenTable, its competition, and a plan for marketing the company. The overall focus, however, will be on what a marketing plan is, and why it is important to a company. I want to show the significance of marketing as it relates to business, and I will use OpenTable as the example.

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May 29th, 3:30 PM May 29th, 5:00 PM

Open Table Marketing Plan

Werner University Center (WUC) Willamette Room

My poster presentation will be based off of the marketing plan I made for the company, OpenTable. The presentation will provide information on OpenTable, its competition, and a plan for marketing the company. The overall focus, however, will be on what a marketing plan is, and why it is important to a company. I want to show the significance of marketing as it relates to business, and I will use OpenTable as the example.