Title

The Sexualization of Men and Women on the Covers of Sports Illustrated Magazine

Date

5-30-2013 9:45 AM

Location

Bellamy Hall (HSS) 235

Department

Sociology

Session Chair

Dean Braa

Session Title

Research and Praxis in Sociology

Faculty Sponsor(s)

Peter Callero

Presentation Type

Presentation

Abstract

Prior research has shown that there is an increase in the sexualization of images used in the media. My study examines the changes over time in the sexualization of images put on the cover of Sports Illustrated Magazine. The study shows the different races, genders, and levels of sexualization that occurred on each cover of the magazine from 1954-2012. My data was collected through a content analysis. Each cover was analyzed and the coding included: gender, race, sexualization, and whether it was a swimsuit edition or not. It is predicted that there will be no significant change in sexualization using the normal editions of Sports Illustrated, but there will be a significant change in the sexualization of the Swimsuit Edition.

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May 30th, 9:45 AM

The Sexualization of Men and Women on the Covers of Sports Illustrated Magazine

Bellamy Hall (HSS) 235

Prior research has shown that there is an increase in the sexualization of images used in the media. My study examines the changes over time in the sexualization of images put on the cover of Sports Illustrated Magazine. The study shows the different races, genders, and levels of sexualization that occurred on each cover of the magazine from 1954-2012. My data was collected through a content analysis. Each cover was analyzed and the coding included: gender, race, sexualization, and whether it was a swimsuit edition or not. It is predicted that there will be no significant change in sexualization using the normal editions of Sports Illustrated, but there will be a significant change in the sexualization of the Swimsuit Edition.