Title

The Effects of Color Association on Word Encoding and Recall

Date

5-30-2013 9:00 AM

Location

Werner University Center (WUC) Pacific Room

Department

Psychology

Session Chair

David Foster

Session Title

Psychology Poster Session 1

Faculty Sponsor(s)

Ethan McMahan

Presentation Type

Poster session

Abstract

This research predicted that color associated nouns would be recalled more frequently if each noun is printed in its associated color. Utilizing a between-subjects design, twenty-five participants, including nine males and 16 females (M = 21.3 years, SD = 1.38), were randomly assigned to study a list of nouns printed in black ink or in their associated colors before engaging in a free recall task. Participants who studied the colored nouns should exhibit increased recall relative to participants who studied the black nouns. These results would suggest that word color can lead to spreading activation in color associated nouns.

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May 30th, 9:00 AM

The Effects of Color Association on Word Encoding and Recall

Werner University Center (WUC) Pacific Room

This research predicted that color associated nouns would be recalled more frequently if each noun is printed in its associated color. Utilizing a between-subjects design, twenty-five participants, including nine males and 16 females (M = 21.3 years, SD = 1.38), were randomly assigned to study a list of nouns printed in black ink or in their associated colors before engaging in a free recall task. Participants who studied the colored nouns should exhibit increased recall relative to participants who studied the black nouns. These results would suggest that word color can lead to spreading activation in color associated nouns.